The WAB “INNOVATION” working group understands innovation in the colloquial, practical use of terms in the sense of new ideas and inventions and their economic implementation.
In the context of WAB, the focus is on providing WAB member companies with methodical, qualified support in the process of innovation management, from the screening and generation of ideas for a new product, a new services or the new process shortly before achieving market readiness.
This support is understood as “value added service” of the WAB to its member companies.
The diffusion and the practical, commercial marketing as well as any entrepreneurial start-up activities will fully remain within the responsibility of the participating WAB member companies.
Speaker
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